It’s another hot and humid summer along the Texas Gulf Coast.
Everyone does what they can to keep cool. Friday casual creeps into other workdays. No one thinks less of you if your hair has a certain “1980′s” frizz look.
They have it too.
I have some solace in the fact that this year isn’t nearly as hot or dry as 2011. But I still can’t find enough shade in parking lots to shield my car seats from turning into pancake griddles.
In honor of our seasonal search for beating the heat, I’ll be on hiatus for a couple of weeks. I’ll be curating articles of interest that helps you grow your business in these lean times.
So, keep cool and I’ll be back soon.
This is a fun posting that I thought you all might enjoy:
– Amazing how all these innovations are gone now. I remember being excited to see a fax machine send in a report at my mother’s office.
… the faster you are going, the less you can see along your sidelines of vision. Company owners can easily
develop “tunnel vision” when they are too busy to step back and check their field of vision –
their marketplace – and that can spell trouble down the road for product sales.
We’ve all heard about a favorite local restaurant that, upon having success in one location, gets the
“branching out” bug and sets up several more establishments all over the area.
What happens then?
Many times the restaurant fails — and often the original location goes out of business as well.
Too big too fast, too eager to expand without proper preparation.
Perhaps the owners didn’t take into consideration the time it takes to oversee several locations. Sometimes
the owners failed to realize they also have to manage the managers, who may not have the same dedication as the owners. Or they hire family members, who may not be cut out for management positions.
Slowing down a moment and deciding on your company goals for the coming year is time wisely spent.
I can help you develop a marketing and sales campaign that works.
Let’s sit down over coffee and discuss how to maximize today’s market opportunities.
Email me at email@example.com
As a business owner, you have to make sure every marketing dollar you’re spending is paying you back
in positive results – expanded product awareness, better customer retention, increased sales.
Keeping your product or service out in the public eye has never had so many avenues of promotion.
“Are print ads still my best way to advertise?” “Should I have a company Twitter account?”
Your brand awareness campaign has to be well crafted and continually tweaked for optimum reach in the marketplace. Don’t waste valuable time and money on unwieldy, outdated or confusing messages.
With so much to consider, hiring a marketing professional makes good business sense. It’s cost effective
in the long run to have consistent company branding across all platforms – print collateral, trade shows,
PR events, websites, social media and so on.
I’ll be glad to visit with you and discuss how I can craft cost-effective marketing and sales campaigns that increases your branding.
Email me at firstname.lastname@example.org
Howdy! Let’s Go Rodeo!
That’s what we’re all saying here in Houston right now. The 80th anniversary of the Houston Livestock Show and Rodeo will start Saturday, February 25 with a giant Rodeo Parade through downtown Houston.
This is looking like another banner year for the Show – the auction proceeds are topping last year’s record buys. Thank you Houston!
Over 20,000 area volunteers make time out of their busy lives to help make this event the best in the state.
From the hlsr.com website:
Since its beginning in 1932, the Houston Livestock Show and Rodeo has committed approximately $283 million to scholarships, research, endowments, calf scramble participants, junior show exhibitors, School Art participants, and other educational and youth programs.
Of that total, the Show has committed more than $165 million in direct educational program support since the first scholarship was awarded in 1957.
Are your employees part of the Show?
This can become a marketing tool – letting your customers know you care and support HLSR’s efforts.
You also enrich the lives of your employees – it’s a win-win for all.
I hope to see you out there!
Email me at email@example.com and let’s get together and work on your company marketing
and sales campaigns.